Meet The Founders
Rhiannon Grageda, MBA
Co-Founder
Rhiannon Grageda holds a Master of Business Administration and brings over five years of proven experience in successfully running and scaling businesses. With a sharp focus on marketing strategy, she has developed the ability to position brands competitively, drive measurable growth, and build long-term customer loyalty.
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Her expertise lies at the intersection of leadership, operations, and marketing innovation. By blending strategic thinking with hands-on execution, Rhiannon has cultivated a track record of delivering results in fast-paced, competitive industries. Her ability to identify market opportunities and craft compelling campaigns makes her a dynamic force in business and brand development.
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Kassius Lanzarotta, MBA
Co-Founder
Kassius Lanzarotta holds a Master of Business Administration and brings experience leading integrated brand and marketing initiatives across high-growth and reputation-sensitive industries. Her work focuses on helping teams translate strong products into clear positioning, cohesive brand presence, and marketing systems built to support long-term growth.
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With a background spanning brand development, digital strategy, influencer marketing, and campaign execution, Kassius operates at the intersection of strategy and delivery—often serving as a thought partner to founders and operators navigating moments of growth, transition, or refinement. Her approach emphasizes clarity, judgment, and execution that reflects the quality of the business behind it.
Our Story
KR Strategy started with a simple realization: having a great product or service isn’t always enough. Many teams rely on referrals or word of mouth, while their marketing feels inconsistent or incomplete.
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We built KR Strategy to help bring clarity and cohesion to that gap. We work closely with teams to shape how they show up, strengthen how they’re understood, and build the foundation that supports steady growth over time.
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Bottom line, we help brands grow.
Our Principles
Operate with Integrity
Always honest. Always professional. Trust is non-negotiable.
Excellence in Execution
Every detail matters. We deliver work that is thoughtful, precise, and built to perform.
Grow Together
Collaboration is at the core—we advance by listening, adapting, and building alongside our clients.
