KR Strategy
Credibility. Visibility. Growth.
KR Strategy equips clients across industries with the systems, campaigns, and brand assets they need to be recognized as leaders in their field. We exist to turn expertise into influence—and influence into sustainable growth.
Meet The Founders
Rhiannon Grageda, MBA
Co-Founder
Rhiannon Grageda holds a Master of Business Administration and brings over five years of proven experience in successfully running and scaling businesses. With a sharp focus on marketing strategy, she has developed the ability to position brands competitively, drive measurable growth, and build long-term customer loyalty.
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Her expertise lies at the intersection of leadership, operations, and marketing innovation. By blending strategic thinking with hands-on execution, Rhiannon has cultivated a track record of delivering results in fast-paced, competitive industries. Her ability to identify market opportunities and craft compelling campaigns makes her a dynamic force in business and brand development.
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Kassius Lanzarotta, MBA
Co-Founder
Kassius Lanzarotta holds a Master of Business Administration and brings a robust background in leading 360° brand and digital marketing campaigns. With her Business Analytics certification from Cornell, she integrates a data-driven lens into creative strategy—bridging social, influencer, paid media, and content into full-funnel growth systems.
Her career includes managing large-scale marketing programs across multiple industries, consistently driving measurable growth and positioning brands competitively in their markets.
By blending strategic insight with executional detail, Kassius has built a track record of helping businesses elevate authority, strengthen reputation, and convert visibility into long-term results.
Our Principles
Operate with Integrity
Always honest. Always professional. Trust is non-negotiable.
Excellence in Execution
Every detail matters. We deliver work that is thoughtful, precise, and built to perform.
Grow Together
Collaboration is at the core—we advance by listening, adapting, and building alongside our clients.
Our Story
KR Strategy was founded on the belief that expertise alone isn’t enough to stand out in today’s market—visibility and credibility are equally essential. Too often, high-value professionals were relying on referrals, word-of-mouth, or piecemeal marketing efforts that failed to reflect the quality of their work.
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Drawing on our combined experience in marketing strategy, brand development, and business operations, we created KR Strategy to close that gap. Our model is built to meet professionals at any stage of growth, providing both the strategic direction and the hands-on execution required to elevate their reputation and expand their reach.